123greetings.com - Sponsored Links :: Measuring Performance, Live!

The overall performance of a campaign is just the beginning of evaluation of your ads. True ad performance is reflected with an in-depth analysis.

Sponsored Links on 123greetings.com offers comprehensive reporting. You can track ad performance by:

1. Individual campaign
2. Overall ad performance for a selected period

Each of the reports 'drill-down' into the ad campaign metrics, beginning with a summarized bird's eye view and progressing one step at a time.

The period selection offers preset periods including:

1. Previous day
2. Current week
3. Previous week
4. Current month
   
5. Previous month

In addition to the above presets, you can generate custom period reports.

The most striking factor is the live reporting thats unique to Sponsored Links on 123greetings.com. This is especially useful when you are in a short, event specific shopping periods like Valentine's Day. These are times when you have just a couple of days to reach the traffic and depending on day old reports could be decisive.

The live reports help you tweak ad targeting and bids and advertise as per the 'need of the hour', literally.

Targeting your Ads on 123greetings.com

Advertising on Sponsored Links on 123greetings.com is quite simple. In addition to a user-friendly interface, finding your audience too is easy. To start with, there are no keywords, and their search volumes to hunt for. Simply go through their ecard sections and determine where your prospective buyer comes in or in other words, your product/ service is relevant in.

With a huge number of reasons to celebrate and wish, as they put it, each ecard section has a unique visitor profile. for instance, the Birthday section would bring in birthday wishers, making it the ideal place to advertise your gift ideas. Similarly, if you have some Halloween items, just advertise on the Halloween section.

Such defined audience is the beauty of 123greetings.com, making it one of my favorite ad platforms. I also believe that this advantage of a pre-defined audience is what translated into positive ROI for my clients. Whats more, that as there is no search activity, as is the case with Adwords, Yahoo Search Marketing, et all, you have a very defined visitor activity on 123greetings.com. People are here to wish, and possibly compliment it with a gift, in addition to being receptive to various product/ service ideas, relevant to the ecard section.

Yes, you need to set your basics right, something I discussed earlier in Target Your Audience. With the right message for your prospective buyer, you are reaching out to them at the point of purchase.

Advertising to Women

I came across Steve's take on women in advertising (Advertising Evolves, Women Hotter Than Beer)

While the debate can continue whether or not advertising objectifies women, there is no denying the fact that advertising to women can be a winning proposition.
Ask someone who has advertised on Sponsored Links on 123greetings.com and you'll know.
The site demographics shows a predominant female visitor count.

With a lot of suggestions for advertisers to target the women audience

What Do Women Want?
Are You Writing to a Female Audience?
Men Shop, Women Buy

looks like its time the 123greetings.com model given a try.

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New World Advertising

Online advertising offers great benefits in terms of audience, targeting, costs, flexibility and more...

As someone who helps businesses get a better return on their advertising resources spent online, I feel that sharing experiences can help avoid mistakes and maximize returns.

Alphabetical list of advertising platforms I use:
123greetings.com
Google Adwords
Yahoo Search Marketing