Wednesday, September 12, 2007

Advertising to Women

I came across Steve's take on women in advertising (Advertising Evolves, Women Hotter Than Beer)

While the debate can continue whether or not advertising objectifies women, there is no denying the fact that advertising to women can be a winning proposition.
Ask someone who has advertised on Sponsored Links on and you'll know.
The site demographics shows a predominant female visitor count.

With a lot of suggestions for advertisers to target the women audience

What Do Women Want?
Are You Writing to a Female Audience?
Men Shop, Women Buy

looks like its time the model given a try.