I came across Steve's take on women in advertising (Advertising Evolves, Women Hotter Than Beer)
While the debate can continue whether or not advertising objectifies women, there is no denying the fact that advertising to women can be a winning proposition.
Ask someone who has advertised on Sponsored Links on 123greetings.com and you'll know.
The site demographics shows a predominant female visitor count.
With a lot of suggestions for advertisers to target the women audience
What Do Women Want?
Are You Writing to a Female Audience?
Men Shop, Women Buy
looks like its time the 123greetings.com model given a try.