Ad Title & Descriptions
Ad copy plays a crucial role in generating the interest in the minds of potential buyers. Write a copy that addresses the need that your product/ service is about.
The Title should get the attention of your prospect and the description lines should generate interest to take a look.
Effective Title and Description lines have a fairly high potential to generate more relevant traffic and be crucial to advertising ROI.
Ads copies that are not specific in their content result in misleading CTR and wasted advertising dollars, with the visitors' expectation not matching with the products/ services offered.
If you have varied product offerings that target entirely different buyer profiles, then run multiple ads rather than having a 'putting it all in one' ad. This will also help you understand the audience profile and predict ad campaign results over a period of time.